"Dr.Phil" One-Hour Product Placement Results in 200,000 New Sign Ups!
LOS ANGELES -- PerfectMatch.com hit the jackpot with a product placement that gave it a solid hour of exposure on the Dr. Phil show, pulling in 200,000 new members to its service in one day.- AdAge.com
Mountain Dew to Produce Action Sports Movies
Deepens Involvement in Snow, Surf and Skateboard Culture
CHICAGO -- Already a big sponsor of extreme-sports events, Mountain Dew is expanding its involvement in board culture with the launch of a new film division to produce action sports movies.-
AdAge.com
Pontiac's "Apprentice" Placement Stampedes Viewers to Web
1,000 People Register to Buy Solstice in 41 Minutes
DETROIT -- General Motors' integration of Pontiac promotions into an episode of The Apprentice appears to have been wildly successful, generating high buzz and advance orders for the new Solstice roadster - Madison&Vine.com
IAG Top 10 Most-Recalled Product Placements in Network Dramas
NEW YORK -- Jeep's exposure in the April 11, 2005 episode of Fox's 24 led the list of the 10 most-recalled network series product - Madison&Vine.com
ANHEUSER-BUSCH DOES PRODUCT PLACEMENT IN NEW BAR SHOW
FX Network Sitcom Set in a Philadelphia Taproom
LOS ANGELES -- In a product placement deal that makes its beer brands the only ones that will appear in a new TV comedy series set in a bar, Anheuser-Busch has signed on with the FX's It's Always Sunny in Philadelphia. - Madison&Vine.com
